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Contact: Alyson B. Stanfield
(o)303.273.5904
alyson@artbizcoach.com
http://www.idratherbeinthestudio.com
Art Marketing Secrets in New Book Reveal
Simple Left-Brained Business Tactics
for
Right-Brained Artists
Artists of All Kinds
Ditch Excuses and Embrace Success
with the Help of Powerful Self-Promotion Tools
Golden, Colorado, January 21, 2008—Let’s say you’re an artist. You’re making art and making art and suddenly realize that you don’t have room to store any more of your art. It dawns on you that artists are not only supposed to make art, but also to sell art. At least that’s the theory. But you can come up with any number of excuses as to why you’re not promoting your art and now you have a house and studio overflowing with unsold art. If this sounds familiar, Alyson B. Stanfield’s new book, I’d Rather Be in the Studio! The Artist’s No-Excuse Guide to Self-Promotion, is for you.
In I’d Rather Be in the Studio! Stanfield takes on the top eight excuses she hears from artists who aren’t promoting themselves. Each excuse is answered with practical action steps that can be implemented into any art-marketing plan.
“I’d rather be in the studio.” (Okay, the studio is cool, but you won’t meet anyone new there and no one will see your art if it never leaves your sanctuary.)
“There aren’t enough hours in the day to do it all.” (There never are. You have the same amount of time as everyone else. You have to get organized, create routines, and prioritize.)
“My art speaks for itself.” (No, your art never spoke for itself. You must find the right language to share your art with everyone you meet.)
“I have no idea where to begin.” (Start with your marketing materials and get those in shape. Then you can focus on building or amplifying your online presence.)
“I don’t want to bother people.” (You’re not bothering people if you’re sharing your art in a sincere manner and giving them something they want. How about writing a newsletter?)
“I don’t live in an art town.” (That’s what everyone thinks. You live where you live, so learn to make the most of it while making a name for yourself. Get to know the media and those who can evangelize for your art.)
“I’m an introvert.” (You can stay in your shell all you like, but who will see your art? If you’re passionate about your art, here are some tricks and tips for networking and meeting new people.)
“I’m not rich.” (There are so many ways you can promote your art for low cost or no cost. Take a look at what other artists have done.)
Whether you’re a sculptor, painter, metalsmith, glass artist, fiber artist, or woodworker, I’d Rather Be in the Studio! will teach you how to:
- Introduce yourself as an artist so people want to know more
- Nail your artist statement to discover the right words for all of your marketing messages
- Expand your artist mailing list and use it to cultivate collectors
- Create art-marketing materials that outshine the competition
- Become a media magnet so buyers come to you
- Take advantage of your artist Web site and blog to build a bigger audience
Stanfield is an artist advocate, workshop leader, and art-marketing consultant who knows all about self-promotion. Labeled an introvert early in life, she has challenged herself many times to come out of her shell in order to lead a rich and rewarding life. And that’s what she does with her clients, many of whose stories you will discover in I’d Rather Be in the Studio! Alyson has helped thousands of artists develop their careers through her online classes, publications, workshops, and free weekly Art Marketing Action newsletter—all available at ArtBizCoach.com.
Stanfield used the self-promotion tools she describes in the book to launch her art-marketing consulting business in 2002. Prior to that, she counseled artists informally throughout her ten years as an art museum curator and educator in the Midwest.
The book is $24.95 and includes links to documents that can be downloaded and reused for any art-marketing plan. To read more details and to order a copy of I’d Rather Be in the Studio! The Artist’s No-Excuse Guide to Self Promotion, visit http://www.idratherbeinthestudio.com
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I’d Rather Be in the Studio! The Artist’s No-Excuse Guide to Self-Promotion
by Alyson B. Stanfield
ISBN 978-0-9742725-8-0 264 pages printed on 100% recycled paper
Trade Soft Cover
$24.95 U.S.
Published by Pentas Press
Publication date: February 3, 2008
For photos, articles, and more information visit the media room at http://www.idratherbeinthestudio.com or contact the author at alyson@artbizcoach.com or 303.273.5904.